With the recovery of the tourism industry expected to be led by the domestic sector, there are opportunities for operators to target their offerings to home-grown visitors, particularly as Australians continue to face overseas travel restrictions.
These profiles focus on the on the different demographics and activities of domestic overnight visitors. If you’re an operator, this information will help you better understand the needs of this diverse market. This will then support more informed planning and marketing decisions.
These profiles are not mutually exclusive and there will be crossover of visitors who fit into multiple categories. As such visitor numbers and spend will sum well above the 2019 totals.