Tourism plays a significant part in Australia’s economy, contributing to both GDP and employment. Tourism Research Australia’s strategic research and analysis program focuses on delivering measures of the structure and performance of the Australian tourism industry.
Our analysis brings together key findings from our own surveys with supply and demand intelligence from a broad range of sources to support policy making, marketing and industry development.
Economic and industry analysis reports cover issues such as the value of tourism to the Australian economy (both directly and indirectly), industry performance, current market dynamics and emerging trends. We also produce an annual State of the Industry report, which analyses the current performance of the Australian tourism industry, the challenges ahead, and how the industry needs to respond.