Latest National Visitor Survey (NVS) results

Year Ending September 2019

New NVS methodology, 2019

Tourism Research Australia has transitioned NVS sampling to 100% mobile phone interviews (from 50% mobile phone/50% landline) to reflect current phone usage trends. The change in methodology has seen a break in series, so please use caution when comparing 2019 results with previous time periods.

Note that 2017 and 2018 estimates have been revised to align with the latest release of ABS population projections and will differ slightly from previously published estimates.

For further information, see NVS Methodology.

Overnight Spend

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$79.1 billion increase 13%

Overnight trips

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115.7 million increase 12%

Nights

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410.1 million increase 12%

Key findings

  • Domestic overnight travel continued to perform well over the year ending September 2019, with 115.7 million visitors spending a record $79.1 billion.
  • Total tourism spend (international and domestic day and overnight) reached a record $149.6 billion.
  • There were 45.9 million holiday visitors for the year, 40% of all domestic overnight travellers. Being higher spending tourists, holiday visitors contributed 48% or $38.1 billion to domestic overnight tourism revenue.
  • The highest spending travellers were holiday and business visitors each spending approximately $830 on their trip on average (per person). Those visiting friends and relatives on average spent less than half that amount (just over $400 per person per trip).
  • Just over two-thirds of domestic overnight trips (68% or 78.2 million) were taken exclusively within the traveller’s state of residence, while nearly one-third of trips (37.5 million) involved interstate travel.

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