Domestic tourism in Australia

Tourism Research Australia produces quarterly results from the National Visitor Survey, as well as trends and forecasts of domestic visitor activity.

Domestic tourism is an important part of Australia’s tourism industry, with Australians undertaking close to 100 million overnight trips and spending $64.5 billion in Australia during 2017. Including day trips, domestic visitors accounted for 67% of total visitor spend.

Total tourism spend reached $126.3 billion in 2017, an increase of $6.4 billion. Domestic tourism spend accounted for 67% of total tourism spend across the country during 2017, with an even higher proportion of 72% in regional areas.

Domestic Tourism Results

We produce quarterly results from the National Visitor Survey, including data for total number of visitors, destination, main reasons for travel, spend, accommodation, activities and much more.

Domestic Tourism Trends

The National Visitor Survey provides a rich source of tourism data that allows us to compare key metrics over time. Domestic tourism trends are updated for each financial and calendar year.

Tourism Forecasts

We produce forecasts for domestic travel and spend. The forecasts represent the most likely outcome given past trends, current information and the impact of policy and industry changes.

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