International tourism to Australia
Tourism is one of Australia’s largest export industries, accounting for 10%
of Australia’s total export receipts (2016–17). In the year ending March
2018, international visitor arrivals reached over 9 million for the first
time, while spend exceeded $40 billion. China is Australia’s largest and
highest spending inbound market, having overtaken New Zealand in visitor
numbers in 2018.
Tourism Research Australia produces quarterly results from the
International Visitor Survey, as well as trends and forecasts of
international visitor activity.
International Tourism Results
We produce quarterly results from the International Visitor Survey,
including data for total number of visitors, main reasons for travel,
source markets, spend, total visitor nights, average length of stay, states
visited and much more.
International Tourism Trends
The International Visitor Survey provides a rich source of tourism data
that allows us to compare key metrics over time. International tourism
trends are updated for each financial and calendar year.
International Tourism Forecasts
We produce forecasts for inbound travel and spend. The forecasts represent
the most likely outcome given past trends, current information and the
impact of policy and industry changes.