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What’s the survey all about?

Tourism Research Australia contract Ipsos to collect travel data from Australian residents.

This data is collected via phone surveys conducted with randomly selected Australian residents aged 15 years and over.

The survey, known as the National Visitor Survey, asks residents about their travel experiences both within Australia and overseas. It allows Tourism Research Australia to collect vital data to strengthen Australia’s tourism industry.

How did you get my number?

A computer randomly chose your mobile phone number through a process called Random Digit Dialling.

How long will the survey take?

Most surveys take around 3 to 4 minutes. Some will take longer, depending on the level of detail in the responses.

Who will ring me?

Staff members of Ipsos conduct our phone surveys. 

Ipsos is a member of the Australian Data and Insights Association (ADIA). As such, staff abide by The Research Society (TRS) Code of Professional Behaviour.


Even if you are on the "Do not call" register or have a silent number, Ipsos are still legally able to call you, as they are conducting market research – not selling a product.

Is my information safe?

Yes, absolutely. All data is collected under strict privacy guidelines, compliant with the Commonwealth Privacy Act 1988. All answers are completely anonymous.

The data Tourism Research Australia receives at the end of the survey period does not contain your contact details, or any other information that could identify you or any other respondent.

What questions will I be asked?

We may ask about your travel behaviour, including:

  • where you went
  • your reason for travel
  • what method of transport you chose
  • the activities you engaged in
  • how much you spent, where you stayed
  • who travelled with you.

We will also ask you some personal details such as your age, marital status and your combined family income.

We ask these questions so that we can construct the most accurate picture possible of Australian travellers and their preferences.

How will the survey results be used?

We publish National Visitor Survey reports every month and more detailed quarterly National Visitor Survey results in March, June, September and December.

The information collected in the National Visitor Survey helps the tourism industry, researchers, and all levels of government better understand Australia’s visitor economy. With this information, we can work together to improve the tourism experience for all Australians.

What if I have more questions?

You can contact us at any time at

Thank you!

We appreciate your contribution to the National Visitor Survey, Australia’s most respected source on domestic travellers within our country.

Your answers will help the tourism industry improve travel experiences for all Australian residents, and grow the tourism industry and jobs.