Latest National Visitor Survey (NVS) results

Year Ending March 2019

New NVS methodology, 2019

Tourism Research Australia has transitioned NVS sampling to 100% mobile phone interviews (from 50% mobile phone/50% landline) to reflect current phone usage trends. The change in methodology has seen a break in series, so please use caution when comparing 2019 results with previous time periods.

Note that 2017 and 2018 estimates have been revised to align with the latest release of ABS population projections and will differ slightly from previously published estimates.

For further information, see NVS Methodology.

Overnight Visitors

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109 million increase 10%

Nights

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386 million increase 10%

Overnight Spend

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$74.5 billion increase 14%

Key findings

  • Despite trip numbers increasing, the average duration of a trip is declining (down slightly by 0.3% to 3.5 nights). This has been a continuing trend for some time with the average length of a domestic overnight trip having fallen by 13% since 1999 and 8% since 2009.

Travel purpose

  • Holiday visitors accounted for 40% of all domestic overnight trips, 43% of nights and 48% of spend.
    • Between YE March 2013 and 2019, the holiday proportion of total domestic overnight trips has changed, falling from 43% to 40%, and spend from 52% to 48%.
  • Visiting friends and relatives (VFR) accounted for 34% of domestic overnight trips, 31% of nights and 20% of spend.
    • Between YE March 2013 and 2019, the proportion of domestic overnight trips for VFR dropped slightly from 35% to 34%, while spend decreased from 22% to 20%.
  • Business contributed 23% of domestic overnight trips, 21% of nights and 27% of spend.
    • Between YE March 2013 and 2019, the proportion of domestic overnight business trips have increased from 19% to 23%, and spend has grown from 23% to 27%.

Overnight trips, nights and spend by state

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