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VPS 2012 Vic Marysville Eildon

Visitor Profile & Satisfaction Report – Victoria: Marysville/Eildon
Release: 28/08/2012

This report profiles visitors to Marysville and Eildon, and reports on motivations for visiting the regions and visitor satisfaction.

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Key Findings

The Marysville and Eildon Visitor Profile and Satisfaction (VPS) project was completed as part of the Destination Visitor Survey Program (DVS) run by Tourism Research Australia (TRA), within the Department of Resources, Energy and Tourism. This project was undertaken by TRA—in partnership with Murrindindi Shire Council, Yarra Ranges Regional Marketing and Tourism Victoria—to gain a better understanding of visitors to the region, including their motivations and satisfaction with their visit to Marysville and Eildon. By providing more reliable and detailed information on the region, this project aims to assist with destination management planning, development and marketing.

The report shows that the overall satisfaction score was slightly lower than the VPS benchmark, so there is scope to improve offerings in Marysville and Eildon, which will enable the region to remain competitive, particularly in the domestic market.