Australian Government - TRA

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Tourism Research Australia

Engaging with Asia toolkit

Engaging with Asia

Forecast growth from Asia is expected to account for over half of total growth in international arrivals to Australia between now and 2023. This growth presents a raft of opportunities for Australian tourism operators to engage with Asian markets and grow their business. These resources will help tourism SMEs to engage with Asia. They were developed by TRA in consultation with Tourism Australia and ATEC and are an outcome of research TRA conducted on behalf of Tourism Australia. The Executive summary on this report can be found here.

  • Here you will find knowledge and information on the key markets of China, India, Japan, South Korea and Indonesia. Marketing trends, cultural awareness and distribution know how are provided for each of the markets.


  • Action Plans

  • Top Tips

  • Resources