The COVID-19 pandemic is having damaging and long-lasting impacts on tourism. The following resources are provided to help Australia’s tourism businesses operate in this difficult environment and better understand the challenges ahead.
Domestic Visitor Profiles
Use information on the demographics, travel habits and preferences of the domestic market to understand domestic traveller types, as well as the travellers who visit your region for specific experiences. This information can assist businesses to target their market segments and tailor their tourism offerings.