Australian Government - TRA
Australian Government - TRA

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Strategic Regional Research, Qld: Understanding the Queensland Touring Group

This research profiles the Queensland Touring Group and their travel behaviour. It also reports on the direct economic impact of this group to the Queensland economy in terms of visitor expenditure and employment generation.

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Key Findings


Tourism is a major industry for Queensland, directly contributing around 124,000 jobs annually. In the year ended June 2011, 8.7 million domestic leisure visitors and 662,000 international leisure visitors toured Queensland destinations by road. These self-drive visitors make a significant contribution to many of Queensland’s regional economies.

 


The objective of this research was to gain an understanding of both the profile of the Queensland Touring Group (who they are and where they come from) and their travel behaviour (where they stay and which tourism regions they visit). This study also considered the direct economic impact of this group to the Queensland economy in terms of visitor expenditure and employment generation.