Australian Government - TRA
Australian Government - TRA

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State of the Industry 2013

The State of the Industry 2013 assesses the performance of the Australian tourism industry and highlights longer-term issues affecting its performance.

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  • In 2012–13, international visitor expenditure increased 5.9 per cent to $28.2 billion. This was around three times higher than the global average rate of growth of 1.8 per cent.
  • International visitor arrivals grew 4.9 per cent to a record 6.3 million in 2012–13.
  • Over the period to 2022-23, China will account for over fifth (22 per cent) of the inbound tourism sector’s growth. With such growth, and given it is already Australia’s largest market in terms of expenditure, this brings increased market exposure which will need to be managed.
  • The domestic sector performed well in 2012-13 with domestic visitor expenditure increasing 3.2 per cent to $69.5 billion.
  • Domestic overnight visitor expenditure doubled its five-year growth rate, increasing 3.2 per cent to $51.4 billion.
  • Since 2009, the 2020 Tourism Industry Potential (measured by the value of overnight expenditure) has increased 11.4 per cent to $79.6 billion.
  • Domestic and international aviation sectors have achieved 70 per cent and 43 per cent of their respective targets since 2009; tourism employment has achieved 12 per cent its target (with jobs growing by 18,000); and progress towards the revised room supply target (of 20,000 rooms) has been 18 per cent.