Australian Government - TRA
Australian Government - TRA

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Resources, Energy and Tourism China Review – June 2013

The Resources, Energy and Tourism China Review – June 2013 is an annual publication that discusses developments in China and the Australian-Chinese economic and trade relationship. It contains an overview of the Chinese economy and analysis of issues in the resources, energy and tourism sectors compiled by BREE, Tourism Research Australia (TRA) and academics in the field by invitation.

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Key Findings

 

  • The review explores study tourism from China. The symbiotic relationship between tourism and international education suggests an opportunity for greater collaboration in order to maintain, and potentially increase, Australia’s relative share of China’s tertiary education market.
  • Study tourists, particularly formal study tourists, stayed longer and spent more on average than other international travel segments. Our findings indicate that the increased cost of Australian education has moderated demand and reduced expenditures on discretionary items such as leisure activities and souvenirs.
  • There was limited regional dispersal of Chinese students beyond the major capital cities and a limited range of activities undertaken by students engaged in formal and informal study.
  • The satisfaction data highlight a number of areas for improvement, particularly for formal study tourists, who were generally less satisfied than typical Chinese travellers across most areas of their trip. Particular concerns related to telecommunications and value for money.
  • The results have implications for both industry and government. For instance, an opportunity exists for the tourism industry to respond with new products that encourage dispersal beyond the capital cities and to increase the breadth of activities and experiences of Chinese students. Consideration should also be given to the existing preference for socially-oriented activities, with targeted products and related marketing highlighting the experiential and social opportunities for Chinese students and their family and friends.
  • There is an opportunity for greater collaboration between the tourism and education sectors.