Australian Government - TRA
Australian Government - TRA

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Chinese resident perceptions of Queensland

A key holiday motivation for Chinese residents living in Australia is to share experiences with family and/or friends from China. This report found that, in terms of appeal to Chinese residents and their visitors, Queensland‘s advantage is offering highly-sought after Australian experiences such as sunshine, warm weather, beaches and friendly people in “best of” (“jing hua”) destinations like the Gold Coast.

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