Australian Government - TRA
Australian Government - TRA

Strategic regional research reports

Tasmania Regional Tourism Satellite Account 2015-16

This report examines the contribution of tourism to Tasmania and its tourism regions.

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Tasmania’s tourist economy is growing rapidly, with more than $3.0 billion spent in the state by domestic tourists in 2016 (up by $31 million, or 1.02%, from 2015). The state also recorded growth in international arrivals over the period, with over 3.4 million visitor nights spent in Tasmania. In contrast to other states, growth in visitation to Tasmania has been driven by the holiday segment rather than business or education.

The latest state Tourism Satellite Account (TSA) published by Tourism Research Australia, indicates that in 2015–16, the tourism industry directly contributed $1.3 billion to Tasmania’s economy and directly employed approximately 17,200 people. As tourism is an industry with strong links to other sectors of the economy, the indirect impacts brought the industry’s total contribution to the economy to an estimated $2.8 billion, or 10.7% of Gross State Product (GSP).

This report goes beyond these state-wide findings to examine the role and contribution of the tourism industry at a regional level. The analysis is underpinned by benchmark industry data sourced from Tourism Research Australia, and a modelling framework consistent with that used in the national TSA (published by the Australian Bureau of Statistics) and state TSA. Estimates of the contribution of tourism to metrics such as employment and Gross Regional Product (GRP) are provided for all tourism regions in Tasmania in the table below.

Direct tourism contribution Total tourism contribution
GRP ($m) Employment ('000) GRP ($m) Employment ('000)
Southern Tasmania 674 8.3 1,085
Northern Tasmania
3.4 314 4.7
East Coast
123 1.6 213 2.9
North West
276 3.4 442 5.7
37 0.4 48 0.6
Regional Tasmania 658 8.9 1,018 13.8
Rest of Australia 691
Tasmania 1,332
17.2 2,794 37.4


The full report is available by contacting