The Destination Visitor Surveys (DVS) program is an Australian Government funded program that began in 2004–05. The program provides destinations with high quality tourism research at the local or regional level to support their information needs and business decision-making. Projects are determined in collaboration with state tourism organisations and are divided into two streams:
- The Visitor Profile and Satisfaction (VPS) program profiles visitors to individual regional tourism destinations and reports on their satisfaction with their visit. This information is compiled into the VPS benchmark database, enabling destinations to be benchmarked against others across a number of key indicators.
- The Strategic Regional Research (SRR) program focuses on broader strategic issues that are affecting regional destinations.