Australian Government - TRA
Australian Government - TRA
/Images/UserUploadedImages/178/img_regionalexpenditure.jpg

Destination Visitor Survey results

The Destination Visitor Surveys (DVS) program is an Australian Government funded program that began in 2004–05. The program provides destinations with high quality tourism research at the local or regional level to support their information needs and business decision-making. Projects are determined in collaboration with state tourism organisations and are divided into two streams:

  • The Visitor Profile and Satisfaction (VPS) program profiles visitors to individual regional tourism destinations and reports on their satisfaction with their visit. This information is compiled into the VPS benchmark database, enabling destinations to be benchmarked against others across a number of key indicators.
  • The Strategic Regional Research (SRR) program focuses on broader strategic issues that are affecting regional destinations.

Strategic regional research reports

DVS_NT2017_cover_large_rdax_273x386
Chinese Free and Independent Travellers to South Australia, Tasmania and the Northern Territory 14 Mar 2017
These summaries examine the dispersal of Chinese Free and Independent Travellers (FITs) beyond the major gateways to South Australia, Tasmania and the Northern Territory.
DVS_WA_AIRPORTS_2016_web_large_rdax_273x386
Understanding Passenger Expectations and Requirements of Regional Airports 26 Oct 2016
This report examines expectations and requirements of regional airport users, and the likelihood of those users visiting the South West region in Western Australia.
NSW_Regional_Tourism_Satellite_Account_cover_medium
New South Wales Regional Tourism Satellite Account 21 Sep 2016
This report examines the contribution of tourism to New South Wales and its tourism regions.
NSW_Visitor_Servicing_June_2016_Small
VISITOR INFORMATION SERVICING IN NEW SOUTH WALES 1 Jul 2016
This report reviews the current role of visitor information centres and their importance in delivering information services, as well as identifying visitor information servicing strategies.
DVS_tmb_sml
Growing Cycling Tourism in Victoria 11 Dec 2015
Growing Cycling Tourism in Victoria
DVS_thumbnail_template_small_v2
The influence of Western Australian visitor centres on tourist behaviour 22 Sep 2015
Tourism Research Australia (TRA)—in partnership with Tourism WA—contracted Metrix Consulting to research the effectiveness of visitor centres in Western Australia (WA), their impact on visitor behaviour, and how their offering can be improved.

Visitor profile and satisfaction reports

tmb_Great_Ocean_Road_VPS_Nov2013_FINAL
Visitor Profile & Satisfaction Report – Victoria: Great Ocean Road 27 Nov 2013
Most commonly, visitors to the Great Ocean Road region in this study saw the sights, ate out and went to the beach. The majority of visitors to the Great Ocean Road region expected great coastal experiences and scenery, relaxation and rejuvenation, a place to spend quality time with family and frien ...
tmb_Gold_Coast_Visitor_Profile_and_Satisfaction_Report_Nov2013_FINAL-1
Visitor Profile & Satisfaction Report – Queensland: Gold Coast 11 Nov 2013
Visitors to the Gold Coast that participated in this study typically went to the beach, ate out and went shopping. While on the Gold Coast, respondents expected to be able to spend quality time with family and friends, relax and rejuvenate, a warm and welcoming holiday atmosphere and a great range o ...
tmb_Newcastle_Visitor_Profile_and_Satisfaction_Report_Sept2013_FINAL-1
Visitor Profile & Satisfaction Report – New South Wales: Newcastle 9 Oct 2013
Most commonly, visitors to Newcastle in this study saw the sights, ate out and shopped. The majority of visitors to Newcastle expected an opportunity to relax and rejuvenate, to experience beach and water activities, to tour around and explore, and to discover or learn something new. Respondents wer ...
tmb_Albury_Visitor_Profile_and_Satisfaction_Report_Sept2013_FINAL-1
Visitor Profile & Satisfaction Report – New South Wales: Albury 9 Oct 2013
Most commonly, visitors to Albury in this study shopped, ate out and saw the sights. The majority of visitors to Albury expected an opportunity to spend quality time with family and friends; to relax and rejuvenate; to tour around and explore; and to explore the river or Lake Hume. Respondents were ...
tmb_VPS_2012_Vic_Marysville_Eildon
Visitor Profile & Satisfaction Report – Victoria: Marysville/Eildon 28 Aug 2012
This report profiles visitors to Marysville and Eildon, and reports on motivations for visiting the regions and visitor satisfaction.