Australian Government - TRA
Australian Government - TRA
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Destination Visitor Survey results

The Destination Visitor Surveys (DVS) program is an Australian Government funded program that began in 2004–05. The program provides destinations with high quality tourism research at the local or regional level to support their information needs and business decision-making. Projects are determined in collaboration with state tourism organisations and are divided into two streams:

  • The Visitor Profile and Satisfaction (VPS) program profiles visitors to individual regional tourism destinations and reports on their satisfaction with their visit. This information is compiled into the VPS benchmark database, enabling destinations to be benchmarked against others across a number of key indicators.
  • The Strategic Regional Research (SRR) program focuses on broader strategic issues that are affecting regional destinations.

Strategic regional research reports

Attracting Indian visitors to the Northern Territory
Attracting Indian visitors to the Northern Territory 18 Apr 2018
Tourism Research Australia, in partnership with Tourism Northern Territory, investigate the opportunity that the Indian market represents for the Northern Territory.
 Understanding Repeat Visitation to South Australia
Understanding Repeat Visitation to South Australia and Western Australia 6 Mar 2018
This study investigates the drivers of repeat visitation, and the potential to increase this market segment for South Australia and Western Australia.
Accessible Tourism in Victoria and Queensland
Accessible Tourism in Victoria and Queensland 17 Jan 2018
This report examines the travel experiences of domestic travellers with accessibility needs
Visiting Friends and Relatives in Queensland: The Domestic Overnight Market
Visiting Friends and Relatives in Queensland: The Domestic Overnight Market 1 Dec 2017
The domestic visiting friends and relatives (VFR) market is important for Queensland. In 2014–15, there were 6.7 million domestic overnight visitors who travelled to Queensland for VFR purposes, representing 37% of all visitors to the state.
ACT Tourism Audit
ACT Tourism Audit 1 Dec 2017
With appeal to both domestic and international markets, the ACT has seen strong growth in overnight visitor numbers over the past few years. This growth has exceeded national growth rates; a positive indicator of Canberra’s growing popularity.
 Attracting Millennials to Regional New South Wales
Attracting Millennials to Regional New South Wales 23 Nov 2017
This research project examines the travel behaviour of the Australian youth market and the appeal of Regional New South Wales as a destination.
Tasmania Regional Tourism Satellite Account
Tasmania Regional Tourism Satellite Account 2015-16 13 Nov 2017
This report examines the contribution of tourism to Tasmania and its tourism regions.
New South Wales Regional Tourism Satellite Account 2015-16
New South Wales Regional Tourism Satellite Account 2015-16 5 Oct 2017
This report examines the contribution of tourism to New South Wales and its tourism regions.
Queensland Regional Tourism Satellite Account
Queensland Regional Tourism Satellite Account 2015-16 5 Oct 2017
This report examines the contribution of tourism to Queensland and its tourism regions.
Visiting Friends and Relatives in Victoria: The China and India Markets
Visiting Friends and Relatives in Victoria: The China and India Markets 29 Jun 2017
This report explores the motivations, behaviours and influences of the Chinese and Indian Visiting Friends and Relatives (VFR) market to Victoria. The information in this summary was taken from the full report which is available on request from tourism.research@tra.gov.au

Visitor profile and satisfaction reports

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Visitor Profile & Satisfaction Report – Victoria: Great Ocean Road 27 Nov 2013
Most commonly, visitors to the Great Ocean Road region in this study saw the sights, ate out and went to the beach. The majority of visitors to the Great Ocean Road region expected great coastal experiences and scenery, relaxation and rejuvenation, a place to spend quality time with family and frien ...
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Visitor Profile & Satisfaction Report – Queensland: Gold Coast 11 Nov 2013
Visitors to the Gold Coast that participated in this study typically went to the beach, ate out and went shopping. While on the Gold Coast, respondents expected to be able to spend quality time with family and friends, relax and rejuvenate, a warm and welcoming holiday atmosphere and a great range o ...
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Visitor Profile & Satisfaction Report – New South Wales: Newcastle 9 Oct 2013
Most commonly, visitors to Newcastle in this study saw the sights, ate out and shopped. The majority of visitors to Newcastle expected an opportunity to relax and rejuvenate, to experience beach and water activities, to tour around and explore, and to discover or learn something new. Respondents wer ...
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Visitor Profile & Satisfaction Report – New South Wales: Albury 9 Oct 2013
Most commonly, visitors to Albury in this study shopped, ate out and saw the sights. The majority of visitors to Albury expected an opportunity to spend quality time with family and friends; to relax and rejuvenate; to tour around and explore; and to explore the river or Lake Hume. Respondents were ...
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Visitor Profile & Satisfaction Report – Victoria: Marysville/Eildon 28 Aug 2012
This report profiles visitors to Marysville and Eildon, and reports on motivations for visiting the regions and visitor satisfaction.