Visitors

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8.7 million increase 3%

Nights

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276 million increase 2%

Spend

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$45.2 billion increase 5%

Key findings

  • Australia saw record numbers of international visitors aged 15 years and over for the year to September 2019 with 8.7 million arrivals - 3% more than the previous year. This supported strong growth of 5% in total trip spend, which reached a record $45.2 billion.
  • Increases to visitation were led by holiday, education and employment travel over the year, all increasing by 3%. This contributed to strong growth in spending across these sectors (employment 11%, education 7% and holiday 5%).
  • Markets that saw the strongest growth in spend were Japan (up 15% to $2.1 billion), India (up 12% to $1.8 billion), the US (up 10% to $4.0 billion) and Canada (up 9% to $0.9 billion).
  • The average length of holiday trips to Australia has fallen from 26 to 21 nights over the last five years. This has occurred across all top markets except China (up from 10 to 14 nights).
  • The most popular local transport modes used within destinations by international visitors were trains (45%), buses (42%) and Uber (30%). Uber use increased by 24% to 2.5 million over the year while taxi use fell 6%.