State of the Industry 2018–19

Tourism continues to be a driver of growth for the economy. Historically, international visitors have propelled the industry, but it is Australia’s desire to travel around Australia that sees the sector exhibit double-digit growth in value in 2018–19.

Domestic spend exceeded $100 billion for the first time. Australia’s standing in the global top ten for international expenditure – $64.2 billion on outbound trips – demonstrates appetite for travel and considerable capacity to increase domestic travel.

Internationally, Australia is marketed as an aspirational destination with a strong focus on high value travellers. This complements the sustainable intent of Australian tourism – achieving strong economic benefits while managing environmental and social impacts. However, as a long-haul destination for most international markets, the industry is exposed to changing travel trends and the risks of global economic and geopolitical uncertainties.

CURRENT CHALLENGES FOR FUTURE FOCUS

The recent bushfires in Australia are expected to have a significant impact on the Australian tourism industry, with fires across nine tourism regions. This will affect Australia’s international and domestic tourism, but in early 2020 it is too soon to measure the impacts.

The coronavirus creates ongoing risks to international tourism. China is Australia’s largest inbound visitor market with 1.4 million visitor arrivals in 2018–19. With travel restrictions now imposed, the breadth of the event is yet to be seen.

This report acknowledges the impact of both the fires and coronavirus, but in-depth analysis is not currently available. The March quarter International Visitor Survey and National Visitor Survey data will provide the first opportunity to measure the impacts of these events – available July 2020.

 

 

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The tourism industry: A 2018-19 overview

Visitors
TOTAL VISITOR SPEND
$146.4B  11.2%
Combined value of total international visitor & total domestic visitor spend
TOTAL INTERNATIONAL VISITOR SPEND
$44.6B 5.0%
All spend from international visitors when travelling to Australia. Includes international pre-paid airfares & packages spend
DOMESTIC OVERNIGHT VISITOR SPEND
$77.5B 14.7%
Spend by Australian residents who travel away from home for at least one night
DOMESTIC DAY TRIP VISITOR SPEND
$24.3B 12.7%
Spend by Australian residents travelling on a day trip
TOTAL OVERNIGHT SPEND
$122.1B 10.9%
Combined value of total international visitor & domestic overnight visitor spend, and to track Tourism 2020
INTERNATIONAL VISITORS
8.6M 2.8%
All international visitors to Australia aged 15 or over who stayed less than 12 months
DOMESTIC OVERNIGHT TRIPS
113.3M 11.7%
Australian residents aged 15 or over who travel away from home for at least one night
DOMESTIC DAY TRIPS
227.3M 12.6%
Australian residents aged 15 or over travelling on a day trip, more than 50 km from their home
DOMESTIC OUTBOUND TRIPS
9.9M
Australian residents aged 15 or over travelling out of Australia for less than 12 months
Supply
ACCOMMODATION
ROOMS
296,452  2.7%
The total number of rooms available in accommodation establishments with 10 rooms or more
OCCUPANCY
74.0% 1.4 PPT
The percentage of rooms sold, or occupied in establishments of 10 rooms or more
AVIATION
INTERNATIONAL SEATS
26.9M 1.8%
The total number of seats available on flights to Australia
INTERNATIONAL LOAD FACTORS
80.9% 0.8 PPT
The percentage of seats on flights into Australia occupied by revenue passengers
DOMESTIC SEATS
77.2M 0.1%
The number of seats available to people flying within Australia
DOMESTIC LOAD FACTORS
80.3% 0.2 PPT
The percentage of seats on domestic flights occupied by revenue passengers
INVESTMENT
$45.3B $1.3B
The total value of investment in tourism infrastructure projects valued over $20 million
EMPLOYMENT *
666,000 3.3%
The number of people directly employed by the tourism industry
BUSINESSES *
302,520  4.6%
The number of Australian businesses in tourism-related industries

Large growth rates in domestic visitation and spend are partially due to recent changes in the NVS methodology.
* These figures relate to year end June 2018.