State of the Industry 2017–18

Tourism continues to power ahead, generating $131.4 billion in spend in 2017–18. This marks nine consecutive years of expenditure growth – total visitor spend is almost $50 billion more than in 2008–09. Growth in 2017–18 was driven by domestic visitors, with overnight spend increasing 7.9% to $67.5 billion.

A number of underlying changes are ensuring that tourism deservedly retains its status as a super growth industry. The lower Australian dollar means that domestic travellers are choosing to travel in Australia rather than overseas, with growth in outbound trips slowing. For international visitors, our lower exchange rate also makes Australia a more competitive destination.

While visitors are increasing, enticing them to leave the capital cities and travel to Australia’s regions will likely remain a challenge for the industry, as both domestic and international visitors are exhibiting a trend towards shorter stays. Within the international market, shorter stays equate to less time to explore the country, which is the number one single reason that international visitors do not travel to Australia’s regions. Limited dispersal combined with increased visitation is putting added pressure on infrastructure and amenities in the cities. Compounding this is the phenomenal growth in Asian markets (particularly China and India) due to rapid growth in prosperity. Asian markets made up almost half of all international visitors in 2017–18, however, they are less likely to disperse than our traditional European markets.

 

Download the
full report
PDF icon image

The tourism industry: A 2017-18 overview

Visitors
TOTAL VISITOR SPEND
$131.4B 6.9%
Combined value of total international visitor & total domestic visitor spend
TOTAL INTERNATIONAL VISITOR SPEND
$42.5B 4.5%
All spend from international visitors when travelling to Australia. Includes international pre-paid airfares & packages spend
DOMESTIC OVERNIGHT VISITOR SPEND
$67.5B 7.9%
Spend by Australian residents who travel away from home for at least one night
DOMESTIC DAY TRIP VISITOR SPEND
$21.4B 8.6%
Spend by Australian residents travelling on a day trip
TOTAL OVERNIGHT SPEND
$110.0B 6.6%
Combined value of total international visitor & domestic overnight visitor spend, and to track Tourism 2020
INTERNATIONAL VISITORS
8.4M 6.2%
All international visitors to Australia aged 15 or over who stayed less than 12 months
DOMESTIC OVERNIGHT TRIPS
100.3M 7.0%
Australian residents aged 15 or over who travel away from home for at least one night
DOMESTIC DAY TRIPS
200.4M 6.8%
Australian residents aged 15 or over travelling on a day trip, more than 50 km from their home
DOMESTIC OUTBOUND TRIPS
9.5M 4.4%
Australian residents aged 15 or over travelling out of Australia for less than 12 months
Supply
ACCOMMODATION
ROOMS
284,680 2.5%
The total number of rooms available in accommodation establishments with 10 rooms or more
OCCUPANCY
76.0% 0.8 PPT
The percentage of rooms sold, or occupied in establishments of 10 rooms or more
AVIATION
INTERNATIONAL SEATS
26.4M 4.6%
The total number of seats available on flights to Australia
INTERNATIONAL LOAD FACTORS
80.1% 0.2 PPT
The percentage of seats on flights into Australia occupied by revenue passengers
DOMESTIC SEATS
77.5M 0.3%
The number of seats available to people flying within Australia
DOMESTIC LOAD FACTORS
78.6.0% 1.7 PPT
The percentage of seats on domestic flights occupied by revenue passengers
INVESTMENT
$44.0B $6.4B
The total value of investment in tourism infrastructure projects valued over $20 million
EMPLOYMENT *
598,200 3.0%
The number of people directly employed by the tourism industry
BUSINESSES *
288,614 3.4%
The number of Australian businesses in tourism-related industries

* These figures relate to year end June 2017.

Stay connected

Mandatory field(s) marked with *